While trying to be organized and shuffle media around I happen to stumble upon old footage and workings from past projects long forgotten. This would be the first installment.

This is pure cinema in the making. The dedication and commitment are fully present, even up to the point of actually choking at the :22 marker. You don’t want to know how many oranges were devoured in the making of this.

That pretty much summed up the day for us. I blame the delirium from all the rind. But believe it or not, these shenanigans won us a Silver Addy Award from the American Advertising Federation. Good job, us from the past. Below is the fake commercial for IFYW’s Brand Smashed Orange Juice. Enjoy.